Open Letter To Female Entrepreneurs Reveals…
From The Desk of Grace Lever
Aldgate, SA, Australia
Dear Lovely Lady,
I wanted to write this letter to you today as I have a super important message that I feel prompted to share with you…
This is something that I have discovered over the last few years after working with thousands of female entrepreneurs.
Women who have come to me with amazing Genius Zones that they desperately wanted to share with the world, but had became stuck in not knowing how to get their message “out there” so to speak…
After turning their situations around time and time again…a common theme started to emerge in the advice I was giving them.
…and the results they began achieving very quickly 🙂
My wish is for this knowledge to open your eyes as to your own potential and how simple it can be to achieve the #1 thing we all strive for when we first start our own businesses…
Creating freedom is why we get into this business right?
To live life on your own terms..
To be able to do what you love each day..
To live where you want to live..
To spend quality time with the people in your life that really matter.
I want you to think of this letter as a gift from one female entrepreneur to another…
A transfer of knowledge that you can take and apply.
Then share with others 🙂
And before you commit to reading the rest of this letter…
I want to make it very clear up front that this is not a sales letter.
Rather, what I am about to reveal to you is something that I believe has the power to completely change the way you look at what is possible for yourself as a female entrepreneur…
And guess what?
Achieving this lifestyle comes down to just ONE NUMBER in your business.
A number that you must focus on solely with all your energy until it is reached.
You guessed it.
I have a name for this number 🙂
THE FREEDOM METRIC
Every business has one.
It is your monthly revenue number that allows you to finally take a step back and breathe.
To know that the bills are going to be paid and that there will still be money left over at the end of the month.
Money that will start affording you that lifestyle you dreamed of when you first started your business.
…and yes to answer your next question
The Freedom Metric does vary depending on your industry.
But if you are reading this letter I would say there is a pretty strong chance you are a coach, consultant or professional services entrepreneur…
So what is your Freedom Metric going to be?
Drum role please…
$20,000 per month.
At $20,000 per month a lot of things have already started to happen…
- You have validated and proved your concept.
- You have created a solid offer and product.
- You are earning A LOT more than what you would be if you were stuck in a JOB.
- You know how to sell.
- You have developed the skills needed to take you to 7-Figures.
$20,000 a month or $240,000 a year in revenue is a daunting number for a lot of female entrepreneurs.
I get that, but it doesn’t need to be…
You see the two biggest problems I see when a coach or consultant comes to me wanting help is this…
1. They aren’t charging enough.
2. They have an unhealthy fascination with selling low ticket online courses…
Basically they want to avoid having to sell.
They want to replace a human to human sales conversation with marketing automation or whatever the latest guru they have been following has been telling them…
If this is you, then this is the adult conversation we needed to have 🙂
Now don’t get me wrong…
There is definitely a time and place for marketing automation and scaling a business with online courses and a 1:Many group coaching model.
But NOT when you are first starting out.
And DEFINITELY NOT if you haven’t hit your Freedom Metric.
The Easiest Way To Reach The Freedom Metric…
Hands down, creating a high-ticket offer and selling that via a 2-step strategy call approach.
To keep things simple your high ticket offer could be one of the following:
- A “Done For You” Service or program (you do the work for the client)
- A “Done With You” Service or program (you encourage, support, guide, train and generally hold your client accountable)
Whether it is done with you or done for you, I recommend creating a 6-8 week program where you take your client from point A to B and solve ONE specific problem they are experiencing.
The easiest way to sell a high-ticket offer is via a 2-step phone, Skype or zoom consult scenario.
Back when I reached the freedom metric for the first time as a coach and consultant I was selling a $5,000, 6-week done with you Automation service.
That now brings me to what you should be charging if you want to reach your Freedom Metric.
Typically if you are selling a high-ticket offer on a phone consult you need to be charging at least $2,000…
Start where you feel comfortable and work your way up from there.
For me $5,000 just seemed like a nice round number and provided lopsided value in favour of my clients in what I was providing for them.
As in my clients were getting WAY more value compared to what I was actually charging them…
Basically the loved me by the end of our 6 weeks together and continued to pay me ongoing to look after what we had created together 🙂
Now based on these numbers you would only need to make 1 sale per week to reach your Freedom Metric…
Does that sound achievable?
If you know a little about sales you would know that using a consult strategy like this generates typically a 1 in 5 conversion…basically 20% of your consults will generally convert into new clients if you follow my consult script and have a half decent offer.
Very doable right?!!!
So Why Don’t More Female Entrepreneurs Embrace This Simple Approach To Business?
In my experience it always comes down to them not wanting to embrace the “human” aspect of business.
They are too focused on automation and not enough on the human to human conversations.
Human to human conversations are the #1 thing you need to be having as a coach, consultant or professional services entrepreneur in 2018…
Especially if you are just starting out.
Your market is craving it.
And let me remind you, people much prefer doing business with other humans than a random page on the internet…
Even if you aren’t selling, getting on the phone and speaking with your ideal clients and learning what specific help they need is invaluable and highly recommend.
It will help you craft your irresistible high-ticket offer that will get you to the Freedom Metric fast and open a whole new world of possibilities…
The Freedom Metric Is Your Gateway to a Whole New World
When I first started out coaching and consulting, being able to earn $10,000 per month was my dream. At that point I knew I probably wouldn’t have to work for anyone ever again and I could do what I loved everyday…
As it turns out $10,000 per month probably wasn’t enough (The more accurate number was much closer to $20,000) when it came to the other adult expenses that I forgot to consider…
Annoying responsibilities like:
- Electricity bills (crazy expensive here in Australia)
- Car loan
- Emergency fund
- Health insurance
- Eating out and having fun
But you know what?
In getting to the $10,000 per month mark I had acquired so many of the skills, confidence and determination that I needed that have now enabled me to go on and be the owner of a multi 7-Figure coaching and consulting business.
Even though $10,000 for me probably wasn’t my real freedom metric, it was the door I had to reach and walk through.
It gave me the momentum to reach the $20,000 per month mark and that is when things really started to change 🙂
You see, taking small steps and setting yourself specific but also challenging goals will do so much more than what you think you are achieving at the time.
You will look back in 1,3 or even 5 years and think WOW…
“Drawing that line in the sand and committing to reaching my freedom metric was the ONE THING that changed my future forever.”
Being able to identify this ONE THING, zero in on it and give it your complete focus is the key.
And When I Broke Through My Own Glass Ceiling…
(Hats off to Kelly Fidel for that reference and another amazing female entrepreneur who has taught and inspired me so much)
I went from having to hustle and grind just to pay my bills…
To finding myself in a stress free, super automated business that netted me over $250,000 in my first year.
I had also acquired the skills to become as Kelly says “dangerous”.
Imagine What Your Life Would Look Like When You Reach The Freedom Metric
Imagine with me for a moment…
Imagine what your business would look like if you were signing just 1 new client per week and earning $20,000 per month…
- Your stress would decrease.
- You could spend more time with the people you love…
- You wouldn’t always have to be working, hustling or whatever Gary V is calling it at the moment…
- You could have the income that would afford you to have the freedom to choose and experience life on a totally different level to what you have been used to…
All by focusing in on and reaching The Freedom Metric.
But Finding It Can Be Hard
It can take years of trial and error and it cost me hundreds of thousands in bad decisions and mistakes I didn’t need to make.
These mistakes nearly cost me my dream, but luckily I worked it out.
The good news is,
You don’t need to…
I’m going to help you reach that magic number.
That is why I am writing this to you because I want to make sure you set your business up right so that it becomes ALOT easier to reach your Freedom Metric.
And avoid the pain, tears and lost income I had to endure along the way…
You’ve probably realised by now that I’m pretty darned passionate about helping female entrepreneurs embrace the concept of the Freedom Metric (and have success in doing so!)
And that is because I have lived and breathed this through my own personal experience and figured it out.
I worked out the ONE THING I needed to be focusing on to give me the critical momentum to create a business that I have today…
Reaching $20,000 per month in revenue and developing the “dangerous” skills needed to get there.
Now if reaching your Freedom Metric and growing the type of business I am talking about here as an in-demand coach, consultant or professional services entrepreneur in your own industry is of interest to you (which I hope it is after reading this)..
I’ll be sending you a follow up free training series in a few days focused on and how to achieve The Freedom Metric in your business.
You will discover:
- How to get consults to sell a high-ticket offer even if you don’t have a list.
- How to create a plan to break through The Freedom Metric barrier even if you are just starting out as a coach or consultant.
- You need to create an online course to be successful, right? WRONG!
- 3 ways to fill your calendar with interested prospects for free.
- Where to find the hidden gold in your business that makes achieving the Freedom Metric so much easier.
- How to eliminate time wasted creating online programs that never end up selling.
- What you should never do when starting a coaching and consulting business.
- Why writing blog posts and building up a social media presence never works.
- Say good-bye to “putting in the hours” hustling and working 10 hour days. Discover the more efficient way to grow your business.
- What to do if you are stuck earning $5,000 a month and feel like you still have a JOB.
- How to build an audience of loyal fans that will invest in your programs and services even if you have a limited advertising budget.
- Why an email list is the last thing you need when you are focused on reaching The Freedom Metric.
- The 4 consult questions you to ask to create massive trust (and conversions).
Long story short…
Marketing GOLD made simple!
So, make sure you look out for my next training…